Implementation of Increasing Sales and Work Productivity of MSMEs Patchwork Mats in Gondangrejo Village
DOI:
https://doi.org/10.53017/ujcd.249Keywords:
Digital marketing, MSME, RebrandingAbstract
The purpose of this service is to provide socialization, training, and rebranding for UMKM Keset Abadi Dusun Bekelan that with digitalized marketing and good branding it will be able to expand the range of customers from the products sold and also retain existing consumers. The method used to achieve this goal is to carry out two service activities, namely socialization and training, as well as product rebranding. The results achieved are the understanding and knowledge of the UMKM Keset Abadi business actors in operating social media as a means of digital marketing.
Downloads
References
S. Sarfiah, H. Atmaja, and D. Verawati, “UMKM Sebagai Pilar Membangun Ekonomi Bangsa,” J. REP (Riset Ekon. Pembangunan), vol. 4, no. 2, pp. 1–189, 2019, doi: 10.31002/rep.v4i2.1952.
T. S. M. Nikoli?, K. R. Per?i?, and M. D. Ne?ak, “MSMEs need to change the game in challenging times such as COVID-19 crisis: Changes in consumer behavior habits,” TEME, pp. 215–234, 2022.
T. Agustina, G. Candrarin, and A. Manan, “MSMEs Challenges in Phenomena of Disruption Era,” J. Econ. Sustain. Dev., vol. 8, no. 21, pp. 116–121, 2017.
S. Wahyuni, J. Widodo, M. Zulianto, and N. N. Islami, “The analysis of e-commerce utilization in Micro, Small and Medium Enterprises (MSMEs) at Jember,” IOP Conf. Ser. Earth Environ. Sci., vol. 485, no. 1, 2020, doi: 10.1088/1755-1315/485/1/012037.
P. A. Cakranegara, D. J. A. Butarbutar, A. L. Poetri, and I. Pakawaru, “ANALYSIS OF MSME SALES STRATEGY IN THE DIGITAL ERA,” J. Ekon., vol. 11, no. 03, pp. 1720–1726, 2022.
M. Bala and D. Verma, “A critical review of digital marketing,” M. Bala, D. Verma (2018). A Crit. Rev. Digit. Mark. Int. J. Manag. IT Eng., vol. 8, no. 10, pp. 321–339, 2018.
S. N. Khaerani and S. Sudarmiatin, “The Use of Digital Marketing and Its Impact on Increasing MSME Sales,” Interdiscip. Soc. Stud., vol. 1, no. 8, 2022.
V. Desai and B. Vidyapeeth, “Digital marketing: A review,” Int. J. Trend Sci. Res. Dev., vol. 5, no. 5, pp. 196–200, 2019.
H. Aini and A. Hapsari, “Interests Influence of Digital Marketing Product Sales in Exports by SMEs in Bandung. Global Business & Management Research, 11 (1), 217–225,” vol. 11, no. 1, p. 2019, 2019.
M. T. Febriyantoro and D. Arisandi, “The Role of Digital Marketing in Improving Sales to SMEs in Dealing with ASEAN Economic Community,” vol. 101, no. January 2017, pp. 350–355, 2019, doi: 10.2991/iconies-18.2019.70.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Naufal Afif, Evan Nur Syahbani, Muhammad Tsabit Imana, Zahra Aisy Khairin Nisa, Alfi Dina Lestari, Alif Mustaqim

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.